Dylan replaced an aging firewall and re-scoped the DHCP lease window. Root cause: overlapping IP ranges after an office move.
Sales & marketing for MSPs, powered by AI
Practical AI that
Buddy is a proven sales and marketing process — powered by AI — that turns the work your techs already do into content, referrals, and proposals. It runs inside the tools you use, and you approve everything before it goes out.
Free to apply. We follow up within one business day.
Now running inside a growing US managed IT provider
A real ticket, a week later
What your closed tickets could be doing for you
The work is already happening. Buddy turns one resolved ticket into a post, an article, and a reason to ask for a referral — then waits for your approval. Here is the same kind of ticket a client closed, the way Buddy hands it back.
+198.6%A client's LinkedIn impressions, first month running Buddy
“Thanks for making those changes — everything has been so great.”
A client's remote team kept dropping off the VPN mid-call. The fix wasn't more bandwidth — it was two IP ranges quietly fighting after an office move. Dylan on our team re-scoped the network and the drops stopped that afternoon.
Lesson: when “the internet is slow,” look at what changed, not just the pipe.
Buddy flag: 61 words · looks good
Modules
Install the modules your MSP actually needs
Buddy is not a generic chatbot. Each deployment starts with your current workflow, then installs the modules that save the most time. Turn on one, or run them all.
Ticket-to-marketing content
Turn resolved tickets into a steady LinkedIn presenceEvery week Buddy reads your closed tickets, strips out client detail, and drafts posts in your house voice — a ticket story, an evergreen tip, a quick FAQ — each with a branded graphic and a matching article on your site. You approve a Monday / Wednesday / Friday schedule. Nothing publishes without you.
Best for: MSPs with no marketing engine and no time to build one
Automated referral asks
Make your best channel systematic instead of randomAfter a ticket closes and the client is happy, Buddy drafts a personal thank-you and referral ask in your team's name, links to your referral program, and tracks who was asked so no one gets asked twice. Referrals are your warmest lead source and the one you can least predict — this makes it a habit.
Best for: relationship-driven MSPs and owner-led sales
Proposal generation
Hand off the proposal drafting you keep putting offBuddy drafts client proposals in your branding from a short brief — scope, tiers, and pricing laid out and ready to edit — so the document that used to eat an evening is waiting for your review instead. You stay in control of every number before it goes out.
Best for: owners who bottleneck on writing proposals themselves
CRM cleanup
Turn a neglected CRM into a pipeline you actually useMost MSPs have a CRM they pay for and never touch. Buddy organizes it from your ticket and email history — deduping contacts, filling in company detail, and flagging stale opportunities — so the tool you already own becomes a working view of your book of business.
Best for: teams sitting on a CRM full of dead or half-filled records
How Buddy works
Value from the first week, not the first quarter
No long implementation. Buddy runs on the tools and the ticket history you already have.
- Day one
Connect the tools you already use
Outlook, ConnectWise or Atera, HubSpot. No rip-and-replace — Buddy works inside your stack. We handle the setup ourselves.
- Week one
Buddy learns your practice, drafts land in your queue
It builds a knowledge base from your ticket history, then your first content and referral drafts show up for approval — in your voice, about your real work.
- By month one
A steady stream of approved work going out
Weekly posts, referral asks, and proposals, each reviewed by you. One client's LinkedIn impressions climbed 198.6% in the first month.
Why it works
Most MSP owners are technical. That doesn't always translate into sales, referrals, and marketing — so small shops stay small. Buddy gives you the marketing capacity of a much larger MSP at the size you are today.
Not another AI tool — a sales and marketing process that AI powers and keeps improving.
You approve every send
Nothing — a post, an email, a proposal — goes out without your review. That is the guarantee.
Your systems stay the source of truth
Buddy enhances the workflow you already run. It does not replace your PSA, your inbox, or your CRM.
Client detail stays protected
Names and specifics are anonymized before anything is drafted for content or outreach.
Founder-led onboarding
We set up each MSP personally so Buddy matches how you actually work from day one.
Put your team's work to work.
Enter your work email — takes about two minutes. Free to apply, no credit card, and we follow up within one business day.